Tuesday 10 January 2012

Poster Production

When it came to designing our poster, we decided to keep it extremely simple, whilst intertwining concepts between this and our digipak. The production of our poster was left to Mitchell Banks, whilst Dan Russell and myself were continuous correspondence to ensure our ideas were incorporated. Our first effort (seen on the right) was a block coloured background, simplistic font, music related logos and a large scale image of our subject, Mitchell Banks. We chose to keep it so simplistic as we didnt want to take much away from the posters objective, selling the single. We also chose to use various influential music websites and magazines as quotes of '5 stars' to show the audience the quality of the music. This is a heavy iconograph of the worldwide music scene, and we felt it extremely vital to incorporate this. The use of the HMV(c), Amazon (c) and iTunes(c) logos was as vital as the use of magazine quotes, as it directs the viewer to places from which they can purchase a single, and I feel we chose 3 companies at the forefront of the music business, and also heavily recognisable within society.

When it came to polishing off our poster, we changed various aspects, and I personally added a few extra touches, aswell as changing the spelling mistakes. We chose to change the background to a more mellow grey scale, to match the edited picture of Mitchell. This was the main significant change to the piece. I chose to add some more logos, to make it more official. This required some research into various aspects of dappys' musical background. From the research I did, I chose, with correspondence from Dan Russell, to add in the Takeover Entertainment logo, Dappys record label, aswell as an offical 'Dappy' logo, which is recognisable to Dappy as a brand.

Overall I personally think we didnt put enough time into our poster, thus Mitchell Banks ended up rushing the design in our final in-lesson session. However, I feel we managed to create a poster which meets its criteria, and possesses enough Iconographs to ensure that a viewer understands it, and can associate it with the intended purposes.

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