Genre related Digipaks

As my chosen music video was within the 'Hip Hop' genre, i have been reviewing various digipaks from the genre as a whole...

Eminem - The Marshall Mathers LP

This album cover is from prominant Hip Hop artist Eminem, and is one of his earliest releases. The general conventions of the genre are depicted within its dark and dingy colour scheme, and plays upon the early views that hip hop was an underpriviliged genre in that it shows the artist retreated against a flood drain, in  a dark alleyway. The font used is very simplistic, however possess a powerful present amongst the colour scheme, in pure white, it provides a contrast with the darkness of the cover.

Kanye West - Graduation

This cover is more mainstream orientated than the Eminem cover,  and this is mainly evident in the extensive use of bright colours, and cartoon representations. This cover has placed an extreme emphasis on the illustrations as the font is relatively small, and placed in the far right corner. This relates to hip hop in that, in recent years, the genre has begun to merge conventions with genre such as RnB and Pop, in that the audience it aims at is vastly different to the audience who would have bought the early hip hop CD's.

N-Dubz - Uncle B

To keep in touch with my artist, Dappy, i have chosen this album cover from his group N-Dubz, to show the general conventions related with Hip Hop in the UK. The font used for the group title is in a graffiti style, which in general would connote to their underprivileged background. The clothes worn by the 2 males, Dappy and Fazer, are iconic garments worn within the genre i.e. hoodies, hats, and bandanas.